- Verified by BizGlocal
Safety-First GPS Fleet Tracking With Built-In Driver Rewards
- 500+ Employees
- Founded In 2012
- San Jose, CA
- Serves 13+ Industries
About Azuga
Industry leader in connected fleet operations
Market Position
Established mid-market fleet tracking provider, purchased by Bridgestone Americas for $391 million in 2021
Innovation Focus
Positive-reinforcement driver safety (scoring, rewards, coaching) instead of punitive monitoring
Core Strengths
GPS tracking, driver rewards, AI dashcams, 24/7 support
Use Cases
Field service, construction, utilities, logistics, insurance telematics programs
Core Products & Solutions
GPS Fleet Tracking
Live vehicle location, trip history, geofencing, alerts, and scheduled reports. The tracker plugs into the vehicle's OBD port, and Azuga says installation takes about 20 seconds.
SafetyCam AI (Dashcam)
Dual-facing HD dashcam with AI-based distraction detection and collision reconstruction to support driver exoneration. Sold as an add-on.
Driver Safety & Rewards
Driver scores, SpeedSafe (speed vs. posted limit), distracted driving alerts, panic alerts, Azuga Coach training videos, and an automated rewards program for top drivers.
Asset & Equipment Tracking
Tracking for trailers, equipment, and smaller tools, with utilization visibility.
Compliance Management & ELD
ELD-compliant tools to support hours-of-service and DOT requirements.
Route Optimization
Azuga Routes handles last-mile scheduling and route planning for service and delivery fleets.
Pricing Overview
BasicFleet
Fleets starting out with tracking
Starting at
$25/vehicle/mo
- GPS tracking with 2-minute location updates
- Alerts, geofencing, and scheduled reports
- Driver scores and driver rewards
- Vehicle diagnostics and scheduled maintenance
- Accident detection
- Unlimited 24/7 phone, email, and web support
SafeFleet
Fleets adding safety and efficiency tools
Starting at
$30/vehicle/mo
- Everything in BasicFleet
- 1-minute location updates
- SpeedSafe, distracted driving, and panic alerts
- Fuel card and API integrations
- Driver messaging, trip tags, occupant recognition
- Tire pressure monitoring (TPMS)
CompleteFleet
Fleets wanting a managed, high-touch program
Starting at
$35/vehicle/mo
- Everything in SafeFleet
- 30-second high-frequency tracking
- Azuga Coach, FuelSaver, EV data
- Custom reports and collision reconstruction
- Quarterly fleet reviews
- Dedicated Customer Success Manager (concierge support)
Who Is Azuga Best For?
Small Fleets
1-25 VehiclesA good fit for owner-operated service businesses that want transparent pricing, quick plug-in installation, and the reassurance of 24/7 support without a dedicated fleet manager on staff.
Mid-Size Fleets
26-100 VehiclesWell suited to trades and field service companies (HVAC, plumbing, electrical, landscaping) that want to improve driver behavior through rewards and coaching rather than discipline.
Enterprise Fleets
100+ VehiclesWorkable for larger fleets that value a dedicated Customer Success Manager and quarterly reviews. Buyers needing deep customization or heavy-duty trucking compliance should compare against feature-led platforms.
Insurance Carriers & Partners
Any SizeAzuga runs insurance-backed telematics programs and a partner program, making it relevant for carriers and resellers building safety programs for commercial policyholders.
Measurable Impact & Benefits
38%
Fewer Accidents
Average reduction reported by Azuga customers
57%
Fewer Traffic Citations
Average reduction reported by Azuga customers
$9,462
Average Annual Savings
Per Azuga customer reports
Up To 88%
Less High-Risk Driving
Through scoring, alerts, and coaching
69%
Reduction In Speeding
From Azuga's insurance telematics program
12%
Fuel Savings
CG Appliance Express case study
$80,000
Annual Insurance Savings
Acree Plumbing & Air case study
6,000+
Commercial Fleets
Served across North America
Azuga Real reviews
Our Rating:
4.6/5
- Verified Users
- Verified Users
GPS Tracking Checklist
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Azuga’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- Unlimited 24/7 phone, email, and web support included on every tier, not reserved for premium plans
- Dedicated Customer Success Manager and quarterly fleet reviews on CompleteFleet
- Transparent, published per-vehicle pricing, uncommon in this category
- Driver rewards and gamification encourage safer driving without a purely punitive approach
- Plug-in OBD tracker installs in seconds with no professional installation needed
- No upfront hardware fees, with a lifetime hardware warranty under contract
- Consistently strong ease-of-use ratings from reviewers
Limitations
- Multi-year contracts (typically 36 months) reduce flexibility for smaller or seasonal fleets
- Entry tier updates location every 2 minutes; 30-second tracking requires the top tier
- Dedicated CSM, collision reconstruction, and custom reports are limited to CompleteFleet
- SafetyCam AI dashcam is a separately priced add-on
- Support responsiveness is praised by many reviewers but criticized by a meaningful minority
- Plug-in trackers can be unplugged by drivers, which some reviewers flag as a monitoring gap
Our Verdict
Azuga earns its Best in Support placement on structure: 24/7 unlimited support on every plan, plus a dedicated Customer Success Manager and quarterly reviews at the top tier, is more support than most competitors include at comparable prices. Its published $25 to $35 pricing and driver rewards program make it an easy shortlist pick for small and mid-size service fleets. The trade-offs are real, though. Multi-year contracts, the best tracking and support features sitting in CompleteFleet, and reviewer experiences with support that aren't uniformly positive all matter. Buyers choosing Azuga for high-touch support should budget for CompleteFleet and ask for support response commitments in writing before signing.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Product Documentation
Self-service help center and product training
Security & Compliance
SOC and ISO 27001 security information
Developer API
Open API documentation for integrations
ROI Calculator
Estimate savings from GPS fleet tracking
Partner Marketplace
Available integrations and partner services
White Papers & Literature
Product data sheets and e-books
Customer Stories
Case studies by industry
Webinars & Video Demos
Product walkthroughs and events
What to Know
What to Know Before Buying
-
OBD tracker plugs in; no hardwiring required for standard installs -
Hardware delivery time: typically 3 to 5 business days after order confirmation
-
Onboarding support included on all tiers
-
BasicFleet buyers should confirm integration needs before choosing a tier.
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Serves fleets from a handful of vehicles to 100+, with enterprise packaging and OEM embedded telematics for larger operations.
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Confirm all add-ons, renewal pricing, and any annual escalators before signing.
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Confirm historical data export from your current provider before cutover.
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Confirm term length, early termination fees, billing frequency, and auto-renewal terms in the order form.
-
One independent analysis of Azuga's license agreement reports a four-year default term when none is specified, 8% escalation at each renewal, and quarterly billing in advance.
Alternatives
Compare Alternatives
See how Azuga stacks up against competitors
Feature depth, AI dashcam comparison, contract terms, and pricing
Support model, tracking frequency, and total cost of ownership
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FAQ’s
Frequently Asked Questions
Common questions about Azuga
Azuga publishes three plans at $25, $30, and $35 per vehicle per month. Dashcams and some compliance tools are add-ons, so final pricing depends on fleet size and configuration.
Contracts are typically multi-year, commonly 36 months. Confirm term length, renewal pricing, and cancellation terms before signing.
All plans include unlimited 24/7 phone, email, and web support. CompleteFleet adds a dedicated Customer Success Manager and quarterly fleet reviews.
Every 2 minutes on BasicFleet, every minute on SafeFleet, and every 30 seconds on CompleteFleet.
No. SafetyCam AI is a separately priced add-on available with any plan.
Yes. Azuga offers compliance management and ELD tools; confirm whether they are bundled or priced separately for your fleet.
Yes, for small service fleets that value published pricing and included support. Fleets wanting month-to-month flexibility should confirm contract terms first.
Commonly compared alternatives include Samsara, Verizon Connect, Motive, Geotab, and GPS Insight.