- Verified by BizGlocal
The Broadest SEO Data Set On The Market, Now Extended Into AI Search Visibility
- 1,500+ Employees
- Founded In 2008
- Boston, MA
- Serves 108,000+ Paying Customers
About Semrush
Industry leader in connected fleet operations
Market Position
One of the two dominant premium SEO suites alongside Ahrefs, with about 108,000 paying customers, $471.4 million in ARR at the end of 2025 and a growing enterprise platform used by 579 customers.
Innovation Focus
Extending classic SEO into generative engine optimization through Semrush One, the AI Visibility Toolkit, prompt research and an MCP connection, and integrating with Adobe's customer experience stack after the acquisition.
Core Strengths
Data breadth across keywords, backlinks and domains, 55 tools in one interface, high reporting limits, and a single login covering SEO, AI search, content and local visibility.
Use Cases
Keyword and competitor research, technical site audits, daily rank tracking by location and device, link building and digital PR, content briefs and drafting, and monitoring how brands appear in AI answers.
Core Products & Solutions
Keyword Research And Keyword Magic Tool
Draws on a database of more than 27 billion keywords across 142 geographic databases, with volume, difficulty, intent and SERP feature data for building topic and keyword plans.
Competitor And Market Analysis
Domain Overview, Organic Research and Keyword Gap reports show which keywords and pages drive competitor traffic, while market analysis tools size competitive landscapes by domain.
Backlink Analytics And Link Building
Backlink reports built on an index of about 43 trillion links and 390 million referring domains, plus gap analysis, toxic link auditing and outreach workflows for link building and digital PR.
Technical Site Audit And On Page Optimization
Crawls sites for technical errors, Core Web Vitals, internal linking and crawlability issues, then recommends on page and content fixes ranked by priority.
Position Tracking And Local SEO
Daily rank tracking across locations, devices and search engines, with multi-location tracking on higher plans and local search visibility tools for businesses with physical sites.
AI Visibility Toolkit And Semrush One
Tracks brand mentions, share of voice and sentiment across ChatGPT, Gemini, Perplexity, Claude and AI Overviews using a dataset of 90 million prompts, bundled with the SEO Toolkit in Semrush One plans.
Pricing Overview
SEO Toolkit
Small businesses and in-house marketers focused on traditional search
$139/mo
$139 per month, or $117.33 per month billed annually
- 5 websites or projects
- 500 keywords tracked daily
- Keyword research and competitor analysis
- Technical site audit
- Position tracking
- AI brand sentiment monitoring
Semrush One Pro+
Growing teams and agencies managing SEO and AI search together
$299/mo
$299 per month, or $248.17 per month billed annually
- 15 websites or projects
- 1,500 keywords tracked daily
- 100 AI prompts tracked daily
- Historical SEO data and content optimization
- Keyword cannibalization analysis and multi-location tracking
- AI visibility across ChatGPT, Perplexity and Gemini plus MCP access
Semrush One Advanced
Larger marketing teams and agencies with many sites
$549/mo
$549 per month, or $455.67 per month billed annually
- 40 websites or projects
- 5,000 keywords tracked daily
- 200 AI prompts tracked daily
- SEO share of voice reporting
- API data integration
- Everything in Pro+
Who Is Semrush Best For?
Small Businesses
1-25 EmployeesA capable but expensive fit: the $139 SEO Toolkit covers five sites and 500 tracked keywords, but reviewers frequently call the price high for freelancers and very small teams that need only the basics.
Mid-Market Companies
26-100 EmployeesThe strongest fit: marketing teams with a dedicated SEO owner get the most from Pro+ or Advanced, where historical data, content optimization and AI visibility tracking sit in one subscription.
Enterprise Companies
100+ EmployeesSemrush Enterprise adds custom limits, unlimited projects, a dedicated account manager and 24/7 support, with named users such as ZoomInfo, Picsart, Bajaj Finserv and Hertz Iceland.
Agencies
Any SizeAgencies benefit from high project and reporting limits, client-ready reports and the Advanced plan's 40 sites, though per-seat charges add up as teams grow.
Measurable Impact & Benefits
27.5
Billion+ Keywords
Keyword database size cited in the Semrush One launch announcement.
43
Trillion Backlinks
Backlink index size cited by Semrush for its link analytics tools.
90
Million AI Prompts
Size of the prompt dataset behind Semrush's AI visibility tracking.
$443.6M
Revenue In 2025
Full year 2025 revenue, up 18% year over year, before the Adobe acquisition closed.
$38M+
AI Products ARR
AI product ARR at the end of 2025, up from about $4 million a year earlier.
579
Enterprise Platform Customers
Customers on the Semrush Enterprise platform at year end 2025, representing $37 million in ARR.
373%
Share Of Voice Increase
Result reported for ZoomInfo in Semrush's enterprise customer stories.
50%
More AI Bookings
Result reported for Hertz Iceland, alongside a 70% share of voice in Google AI Mode.
Semrush Real reviews
Our Rating:
4.5/5
- Verified Users
- Verified Users
SEO Checklist
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Semrush’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- One of the largest keyword and backlink databases available, at 27.5 billion keywords and 43 trillion links
- Around 55 tools covering research, audits, tracking, content, local and digital PR in one platform
- AI visibility tracking across ChatGPT, Gemini, Perplexity, Claude and AI Overviews
- Published pricing with a free plan and a 7-day free trial
- Higher reporting and project limits than many competitors, praised by editorial testers
- API access, MCP connection and a ChatGPT app for bringing data into other workflows
- Backed by Adobe, with a stated roadmap to integrate into Adobe's customer experience products
Limitations
- Entry price of $139 per month is high for freelancers and very small businesses
- Additional users from $45 per month each and paid add-ons raise team costs quickly
- Steep learning curve for beginners given the number of tools and reports
- Trustpilot rating of 1.7 driven by complaints about trial charges, cancellations and refunds
- Full AI search features require Semrush One plans rather than the base SEO Toolkit
- Product direction and packaging may shift as Adobe integrates Semrush into its stack
Our Verdict
Semrush earns its Best in Features placement for SEO on the depth of its data and the range of its toolset. Few platforms combine a 27.5 billion keyword database, a 43 trillion link index, technical audits, daily rank tracking, content tools and AI search visibility in one subscription, and the Semrush One plans now add prompt tracking and share of voice for AI answers at $199 to $549 per month. Mid-market marketing teams and agencies with a dedicated SEO owner will get the most value. The trade-offs are real. Small businesses may find the $139 entry point and per-seat fees hard to justify when mid-priced tools cover the basics, and new users face a learning curve. Trustpilot's 1.7 score reflects repeated complaints about trial conversions and refunds, so buyers should set cancellation reminders and confirm terms in writing. Adobe's ownership brings investment but also some uncertainty about future packaging, which makes shorter commitments sensible during the integration period.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Semrush Pricing Page
Current SEO Toolkit and Semrush One prices, limits and add-ons.
Semrush SEO And AI Search Pricing
Plan comparison for SEO and AI search features by tier.
Semrush One Launch Announcement
Press release describing the Semrush One tiers and data set sizes.
Semrush AI Visibility Features Guide
Knowledge base overview of AI visibility tools and how they work.
Semrush Enterprise Customer Stories
Enterprise case studies with published results from named customers.
Semrush Fourth Quarter And Full Year 2025 Results
Financial release covering revenue, ARR, AI and enterprise growth.
Adobe Completes Semrush Acquisition
Adobe announcement on the closing and integration plans.
TechRadar Semrush Review
Independent editorial review of features, pricing and limitations.
What to Know
What to Know Before Buying
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Create projects and connect Google Search Console and Google Analytics -
Configure position tracking by location and device, and set AI prompts to monitor
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Plan time for training, since reviewers cite a steep learning curve for new users
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Semrush connects with Google Search Console, Google Analytics and reporting tools, offers API data integration on the Advanced plan and above, and provides MCP access and a ChatGPT app for AI workflows.
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Plans scale from 5 to 40 websites and 500 to 5,000 tracked keywords, with Enterprise contracts removing project caps for multi-brand and multi-region organizations.
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Each extra user starts at $45 per month, and add-ons such as lead generation ($90 per month) and report packs are billed separately, so team cost can be well above the headline plan price.
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Historical rank tracking from other tools does not import directly, so teams should export prior ranking data and run tools in parallel while new baselines build.
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Self-serve plans bill monthly or annually and can be cancelled at any time unless a custom agreement applies; the free trial converts to a paid plan automatically, so cancel before day 7 if you do not intend to continue.
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FAQ’s
Frequently Asked Questions
Common questions about Semrush
The SEO Toolkit is $139 per month, and Semrush One plans are $199 for Starter, $299 for Pro+ and $549 for Advanced, with annual billing saving up to 17%. Extra users start at $45 per month and Enterprise pricing is quote-based.
The SEO Toolkit covers traditional SEO research, audits and rank tracking. Semrush One bundles that toolkit with the AI Visibility Toolkit, adding prompt tracking, AI share of voice and visibility across ChatGPT, Gemini and Perplexity.
Yes. Semrush tracks brand mentions, sentiment and share of voice across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, with 50 to 200 prompts tracked daily depending on the Semrush One tier.
Semrush offers a free plan with one demo project and 10 reports per day, and a 7-day free trial of paid plans. The trial converts to a paid subscription automatically unless cancelled.
Adobe completed the acquisition on April 28, 2026, and Semrush now operates as an Adobe company under its own brand. Semrush has said there are no immediate changes to features, access, support or billing, with integration into Adobe's experience products planned over time.
The SEO Toolkit and Starter plans cover 5 websites and 500 tracked keywords, Pro+ covers 15 websites and 1,500 keywords, and Advanced covers 40 websites and 5,000 keywords. Enterprise contracts set custom limits.
Semrush holds a 1.7 TrustScore on Trustpilot, where reviews focus mainly on charges after free trials, difficult cancellations and refused refunds. Directory ratings for the product itself are much higher, at 4.4 on G2 and 4.6 on Capterra.
Ahrefs is the main premium rival on link and keyword data, SE Ranking is a lower-cost option strong on rank tracking, Moz Pro suits smaller teams, and Similarweb and Conductor serve enterprise search and digital intelligence needs.