- Verified by BizGlocal
Research-Backed Employee Engagement Platform With AI-Driven Insights
- 700+ Employees
- Founded In 2009
- Melbourne, VIC (US HQ: San Francisco, CA)
- Serves 6,000+ Companies
About Culture Amp
Industry leader in connected fleet operations
Market Position
Established engagement survey specialist that ranks among the most-reviewed employee engagement and performance tools on G2.
Innovation Focus
AI comment summaries, AI Coach and people analytics layered on 15+ years of survey science.
Core Strengths
Validated survey templates, benchmarks drawn from over 1 billion responses, and strong reporting.
Use Cases
Engagement and pulse surveys, onboarding and exit surveys, DEI measurement, performance reviews and retention analysis.
Core Products & Solutions
Engagement and Lifecycle Surveys
More than 40 research-backed templates cover engagement, pulse, onboarding, exit and DEI surveys, with heatmaps, real-time dashboards and flexible demographic filtering.
Global Benchmarks
Results can be compared against benchmarks built from over 1 billion survey responses, segmented by region, company size and industry, which is one of the platform's most cited differentiators.
AI Comment Summaries and Comparisons
Generative AI condenses open-text survey comments into key themes and compares comment themes across groups, cutting the manual work of reading thousands of responses.
People Analytics and Retention Insights
Built on the 2024 Orgnostic acquisition, People Analytics links engagement data with HRIS and business data, and retention analytics flags groups at higher risk of leaving.
Perform: Performance Management
Performance reviews, calibration, goals, 1-on-1s and continuous feedback sit in the same platform, so engagement results can be read alongside performance data.
Develop and AI Coach
Development plans and skills coaching are supported by AI Coach, which suggests action plans from survey results and answers manager questions using the organization's own data.
Pricing Overview
Small and Medium Organizations
Companies under 200 employees
Estimated
$5 to $9/employee/mo
Estimated $5 to $9 per employee per month for Engage, with a minimum of roughly $4,500 per year
- Engagement, pulse and lifecycle surveys
- AI Coach and AI comment summaries
- Group customer success support
- 24/5 chat and email support
- HRIS, Slack and Microsoft Teams integrations
- SSO and SOC 2 compliant security
Medium Organizations
Companies with 200 to 999 employees
Estimated
$20,000 to $35,000/yr
Estimated $20,000 to $35,000 per year for Engage, or $30,000 to $55,000 bundled with Perform (Vendr median contract: $23,270)
- Everything in Small and Medium
- One-on-one customer success partner
- Expert project management for rollout
- Optional Perform module for reviews and goals
- Retention analytics and DEI surveys
- Multilingual surveys and benchmarks
Enterprise
Companies with 1,000+ employees
Custom
Pricing
Custom quote; third-party estimates of $40,000 to $80,000+ per year for the full suite
- Everything in Medium Organizations
- Manager and executive training
- One-on-one coaching options
- Dedicated support resources
- People Analytics module
- People Science consulting add-on
Who Is Culture Amp Best For?
Small Businesses
1-25 EmployeesUsable, but the annual minimum spend makes the per-employee cost high for very small teams, and simpler pulse tools may deliver similar value for less.
Mid-Market Companies
26-100 EmployeesA good fit for growing companies with a dedicated HR or people lead who will run regular surveys and use benchmarks to prioritize action.
Enterprise Companies
100+ EmployeesThe strongest fit, since benchmarks, people analytics, retention insights and dedicated support pay off most across many teams and managers.
People Science-Driven HR Teams
Any SizeSuited to HR teams that value validated survey design, benchmark comparisons and data-driven action planning over a lightweight survey tool.
Measurable Impact & Benefits
311%
ROI Over Three Years
Forrester TEI composite organization of 3,000 employees
5%
Reduction In Attrition
Retention gain modeled in the Forrester TEI study
20%
Manager Time Saved
On coaching and performance management, per Forrester
1
Billion+ Benchmark Responses
Dataset behind Culture Amp's engagement benchmarks
11%
Engagement Score Increase
OLX Group during a period of organizational change
10%
Feedback Efficiency Gain
NASCAR after unifying people signals in Culture Amp
30%
Productivity Increase
Sustained employee productivity reported by Unifonic
20+ Hours
Saved Monthly
On survey distribution and reporting, per Culture Amp
Culture Amp Real reviews
Our Rating:
4.6/5
- Verified Users
- Verified Users
Employee Engagement Checklist
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Culture Amp’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- Deep library of 40+ research-backed survey templates covering the full employee lifecycle
- Benchmarks built on more than 1 billion survey responses for meaningful comparisons
- AI comment summaries and comparisons that speed up analysis of open-text feedback
- Engagement, performance, development and people analytics in one data model
- Intuitive interface for both admins and employees, a leading theme in G2 reviews
- Native Slack and Microsoft Teams integrations plus a Developer API
- Well-regarded people science expertise and customer success resources
Limitations
- No published pricing, no free tier and annual billing only
- Minimum annual spend raises the per-employee cost for small teams
- Limited customization in some survey and reporting areas, cited in 65+ G2 reviews
- Some reviewers report HRIS integration and employee data sync problems
- Performance module can feel less connected than the engagement tools
- Repeated layoffs and ongoing losses add vendor stability questions for long contracts
Our Verdict
Culture Amp earns its place in the Best in Features category for employee engagement because it covers the full cycle from survey design to benchmark comparison to action. Its template library, billion-response benchmark dataset, AI comment summaries, AI Coach action planning and optional performance, development and people analytics modules give HR teams more analytical depth than most engagement tools, and review scores of 4.5 on G2 and 4.6 on Capterra show that users find it approachable despite that breadth. Buyers should weigh that depth against real costs and caveats. Pricing is quote-based and module-based, small teams face a minimum spend, and some reviewers report limited customization and HRIS sync issues. Culture Amp also cut staff three times between 2023 and 2026 while reporting losses, so larger buyers should confirm roadmap and support commitments in the contract. For mid-market and enterprise US businesses that want feature-rich engagement measurement, it is a strong shortlist choice; very small teams should compare lighter, cheaper tools first.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Pricing and Plans Page
Official overview of modules, service tiers by company size and what every plan includes
Forrester Total Economic Impact Study
Commissioned study modeling ROI, attrition and productivity benefits for a 3,000-employee composite
Engage Platform Overview
Survey templates, benchmarks, AI Coach features and customer results for the Engage module
AI Comment Summaries Support Guide
How AI summarizes open-text comments in engagement results and how admins control it
HRIS Integrations Guide
Setup documentation for syncing employee data from HRIS platforms such as BambooHR
Integrations and API Overview
Slack, Microsoft Teams, HRIS, compensation and learning partners plus Developer API access
Security Trust Centre
SOC 2 reports, security policies and compliance documentation
Benchmark Insights Library
Published engagement benchmarks by industry, region and company stage
What to Know
What to Know Before Buying
-
Employee data and hierarchy must be loaded or synced from your HRIS before launch -
Customers with 200+ employees receive a one-on-one customer success partner and project management
-
Plan time for manager training so survey results turn into action plans
-
Culture Amp connects with HRIS platforms such as BambooHR, Personio and Gusto, plus Slack, Microsoft Teams and a Developer API. Some reviewers report sync issues with employee lists, so test your HRIS connection during evaluation.
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A few Capterra reviewers at 400+ employee companies report workflow and admin complexity at scale.
-
Third-party procurement data also points to possible implementation, premium support and annual price escalators of about 3% to 7%.
-
Export prior data before your old contract ends.
-
Procurement data suggests multi-year commitments can unlock discounts of 15% to 25%, and Culture Amp's fiscal year ends in June.
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FAQ’s
Frequently Asked Questions
Common questions about Culture Amp
Culture Amp does not publish prices. Third-party estimates put Engage at about $5 to $9 per employee per month for companies under 200 employees, with a minimum of roughly $4,500 per year, while Vendr reports a median annual contract of $23,270 across hundreds of deals.
Engage includes engagement, pulse, onboarding, exit and DEI surveys built from 40+ research-backed templates, plus heatmaps, dashboards, benchmarks, retention analytics, AI comment summaries and AI Coach action planning.
The feature uses generative AI to condense open-text survey comments into key themes and to compare comment themes across groups, so HR teams and managers can understand feedback without reading every response.
Culture Amp says its benchmarks draw on more than 1 billion survey responses, filterable by region, industry and company characteristics, which lets companies compare engagement scores against relevant peers.
It syncs employee data from HRIS platforms such as BambooHR, Personio and Gusto, integrates with Slack and Microsoft Teams, partners with Pave, LifeLabs Learning and Go1, and offers a Developer API.
Reviewers most often mention limited customization in some surveys and reports, admin navigation complexity, occasional HRIS data sync issues and separately priced modules. There is also no free tier or monthly billing.
It works for small teams and about a third of Capterra reviewers come from small companies, but the annual minimum spend can push the effective cost to around $15 per employee per month for teams of 10 to 25 people.
Common alternatives include Lattice, Qualtrics EmployeeXM, Workday Peakon Employee Voice, 15Five and Perceptyx, each with different strengths in performance management, enterprise customization or pricing.