- Verified by BizGlocal
AI Dashcams Built for Accuracy, Priced to Compete
- 4,500+ Employees
- Founded In 2013
- San Francisco, CA
- Serves 12+ Industries
About Motive
Industry leader in connected fleet operations
Market Position
Major challenger in AI video safety, with a broad SMB base and growing enterprise presence
Innovation Focus
AI detection accuracy, in-cab alerts, and fast self-install hardware
Core Strengths
AI dashcams, ELD compliance, ease of use, competitive pricing
Use Cases
Trucking, construction, oil and gas, field services, public sector.
Core Products & Solutions
AI Dashcam
Windshield-mounted AI camera that detects 15+ unsafe driving behaviors and uploads ultrawide HD video of critical events within seconds.
AI Dashcam Plus
Combines the AI Dashcam and Vehicle Gateway in a single unit to simplify installation and reduce hardware.
AI Omnicam
Additional cameras for side, rear, and interior visibility on larger vehicles.
In-Cab Alerts & Driver Coaching
Real-time audio alerts for distraction, phone use, close following, and more, with coaching workflows in the Motive Dashboard and Driver App.
Live Streaming
On-demand live video from vehicles, with standard and upgraded streaming allowances.
Safety Dashboard & Exoneration
Driver safety scores, event review, and video evidence to support driver exoneration and reduce claim costs.
Pricing Overview
AI Dashcam + Vehicle Gateway
Fleets adding AI video to tracking and ELD
Reported at
$30 to $40/vehicle/mo
Reported at $30 to $40/vehicle/mo (with camera features)
- AI Dashcam (road-facing or dual-facing)
- Detection of 15+ unsafe behaviors
- In-cab audio alerts
- Driver safety scores and coaching
- Standard live streaming allowance
- Camera hardware billed separately
AI Dashcam Plus
Fleets wanting simpler installs and fewer devices
Custom
Pricing
- Dashcam and Vehicle Gateway in one unit
- Typical installation in under 15 minutes
- Full AI detection and in-cab alerts
- GPS tracking and ELD compatibility
- Video upload within seconds of an event
- Self-install supported
Multi-Camera (AI Omnicam)
Large vehicles and fleets needing full coverage
Custom
Pricing
- Everything in AI Dashcam
- Side, rear, and interior camera coverage
- Upgraded live streaming allowance
- Enterprise safety workflows
- Volume pricing
- Hardware billed separately
Who Is Motive Best For?
Small Businesses
1-25 VehiclesA good fit for small trucking and service fleets that want accurate AI dashcams and ELD in one platform at a competitive per-vehicle rate. Confirm contract length and renewal terms before signing.
Mid-Market Companies
26-100 VehiclesMotive's strongest segment. Ideal for growing fleets building a safety program that need reliable in-cab alerts, simple self-install hardware, and coaching tools without enterprise overhead.
Enterprise Fleets
100+ VehiclesSuitable for large fleets that prioritize AI detection accuracy and multi-camera coverage, with volume pricing and enterprise safety workflows.
Trucking & Heavy Equipment Fleets
Any SizeWell suited to long-haul, construction, and oil and gas operations that need dashcams, ELD compliance, and equipment monitoring from a single vendor.
Measurable Impact & Benefits
Up To 80%
Fewer Collisions
Within one year of AI Dashcam deployment
22%
Fewer Accidents
Customers using AI dashcams with frequent coaching
56%
Fewer Safety Incidents
Customers using AI dashcams with frequent coaching
86%
Alert Success Rate
VTTI test track study (Motive-funded, 2023)
6 M
ROI Within onths
As reported by Motive
15+
Unsafe Behaviors Detected
Distraction, phone use, close following, and more
~100,000
Customers
Across more than a dozen industries
15
Under -Minute Install
Typical AI Dashcam Plus installation
Motive Real reviews
Our Rating:
3.8/5
- Verified Users
- Verified Users
Dashcam Checklist
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Motive’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- Per-vehicle pricing reported as competitive with, or slightly below, major AI dashcam rivals
- Strong AI detection performance in third-party testing
- Fast self-install hardware, with an all-in-one dashcam and gateway option
- Intuitive dashboard and driver app, consistently praised by reviewers
- Dashcams, ELD, GPS, and equipment monitoring in one platform
- Scales from single-camera setups to multi-camera coverage
Limitations
- Pricing is quote-only; no published rates
- Camera hardware is billed separately from the subscription
- Some reviewers describe pricing as high and hard to negotiate
- Reported contract practices, including auto-renewal and notice periods, draw complaints
- Standard live streaming allowance is limited without an upgrade
- Key performance claims come from Motive-funded or Motive-published research
Our Verdict
Motive earns its Best in Pricing placement on competitive per-vehicle rates for a top-tier AI dashcam. Reported pricing sits at or slightly below Samsara's, contract terms may be shorter, and fast self-install hardware keeps rollout costs down. For that price, fleets get strong AI detection, reliable in-cab alerts, and one of the easiest platforms to use. Motive is not the cheapest dashcam on the market, though. Camera hardware is extra, pricing is quote-only, and some reviewers report difficult renewals and inflexible pricing. Its headline safety results also come largely from Motive-funded research. Motive is best for small and mid-size fleets that want premium AI video at a competitive price. All buyers should get contract length, renewal, and cancellation terms in writing before signing.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Dashcam Product Guides
Specs and detection features by camera model
Installation Guides
Self-install instructions for AI Dashcam and AI Dashcam Plus
VTTI Study
Test track results on AI dashcam alert performance
Help Center
Support articles and configuration guides
Security & Privacy
Data security and video privacy documentation
ROI Resources
Tools to estimate return on investment
Case Studies
Customer safety results by industry
Video Demos
AI dashcam walkthroughs and tutorials
What to Know
What to Know Before Buying
-
Most customers self-install -
AI Dashcam Plus typically installs in under 15 minutes
-
Dashcams work with Motive's Vehicle Gateway and platform, and connect to Motive's integrations for ELD, dispatch, and maintenance systems.
-
Scales from single road-facing cameras to multi-camera AI Omnicam setups across mixed fleets.
-
Budget for camera hardware, the Vehicle Gateway, and any upgraded live streaming license on top of the monthly subscription.
-
Plan for camera replacement, driver communication about in-cab monitoring, and export of historical video from your current provider.
-
Confirm term length, auto-renewal, notice periods, and early termination terms before signing.
Alternatives
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FAQ’s
Frequently Asked Questions
Common questions about Motive
Motive doesn't publish pricing. Independent reviewers report plans with camera features at about $30 to $40 per vehicle per month, plus camera hardware.
Reported terms range from 12 months to three years, and some customers report annual auto-renewal. Confirm all contract terms in writing.
AI Dashcam Plus combines the dashcam and Vehicle Gateway in one unit, simplifying installation and reducing hardware.
Motive's AI Dashcam detects 15+ unsafe behaviors, including phone use, distraction, close following, rolling stops, and missing seat belts.
A 2023 VTTI test track study found Motive's dashcam alerted drivers to unsafe behavior 86% of the time. The study was funded by Motive.
Yes. Most customers self-install, and AI Dashcam Plus typically installs in under 15 minutes.
Yes. The standard license includes 10 minutes of streaming per camera per month, with an upgrade to 10 hours available.
Commonly compared alternatives include Samsara, Lytx, Netradyne, Verizon Connect, and Azuga.