- Verified by BizGlocal
Education-Led SEO Platform With a Deep Self-Service Support Ecosystem
- 300+ Employees
- Founded In 2004
- Seattle, WA
- Serves 500,000+ Marketer Community
About Moz
Industry leader in connected fleet operations
Market Position
An established mid-priced all-in-one SEO suite, positioned below Semrush and Ahrefs on price and data depth but ahead on learning resources.
Innovation Focus
Moz AI features for keyword clustering, SERP analysis and brand authority, plus AI visibility tracking on higher tiers.
Core Strengths
Domain Authority metrics, approachable interface, affordable API access, and an extensive education and help library.
Use Cases
Keyword research, rank tracking, technical site audits, backlink analysis and client reporting for in-house teams and agencies.
Core Products & Solutions
Keyword Explorer
Keyword research with volume, difficulty, priority and intent metrics, drawing on a database reviewers cite at roughly 1.25 billion keywords with AI-assisted suggestions.
Link Explorer
Backlink and competitor link analysis on an index of 40 trillion plus links, including Domain Authority, Page Authority and Spam Score.
Site Crawl (Site Audit)
Weekly crawls that flag crawlability, redirect, HTTPS and on-page issues, ranked by likely impact, with crawl budgets from 20,000 to 5 million pages per week by plan.
Rank Tracker and Campaigns
Keyword position tracking with historical trends, from 50 tracked keywords on Starter to 3,000 on Large, organized into campaigns per site.
Moz AI and On-Page Grader
Content optimization scoring, keyword clustering, content gap and SERP analysis, plus a Brand Authority score and AI visibility tracking on Medium and above.
Help Hub, Moz Academy and Community
A searchable help center with in-app ticket and chat support, on-demand Moz Academy courses and certifications such as the Technical SEO Certification, the Beginner's Guide to SEO, and the Moz community.
Pricing Overview
Standard
Freelancers and small in-house teams managing a few sites
$99/mo
$99/mo monthly or $79/mo billed annually
- 3 tracked sites (campaigns)
- 300 tracked keywords
- 400,000 pages crawled per week
- Keyword research, backlink analysis and scheduled reports
- 1 user seat
- 7-day free trial (card required)
Medium
Growing marketing teams and content-heavy businesses
$179/mo
$179/mo monthly or $143/mo billed annually
- 10 tracked sites (campaigns)
- 1,500 tracked keywords
- 2 million pages crawled per week
- AI visibility tracking and higher keyword query limits
- 2 user seats
- 7-day free trial (card required)
Large
Agencies and multi-site organizations
$299/mo
$299/mo monthly or $239/mo billed annually
- 25 tracked sites (campaigns)
- 3,000 tracked keywords
- 5 million pages crawled per week
- Full Moz AI and reporting features
- 3 user seats
- Enterprise plan available on quote for larger needs
Who Is Moz Best For?
Small Businesses
1-25 EmployeesA good fit for owners and lean marketing teams who want to learn SEO while doing it, since the Starter and Standard plans pair modest limits with extensive free guides and courses. Capterra reports that 79% of its Moz Pro reviewers are small businesses.
Mid-Market Companies
26-100 EmployeesThe Medium plan suits in-house teams running several sites who value clear metrics, scheduled reporting and training resources that help onboard junior marketers.
Enterprise Companies
100+ EmployeesLarge organizations can use the Large or quote-based Enterprise plan and the affordable API, but may find the keyword database and seat counts thinner than enterprise-focused rivals.
Agencies
Any SizeAgencies benefit from multi-campaign tracking, white-label style client reports and certifications for staff, with named agency users including Tinuiti, Wpromote and Go Fish Digital.
Measurable Impact & Benefits
1,143%
Keyword Ranking Increase
Reported in Moz's Tinuiti case study
50%
Less SEO Reporting Time
TELUS case study reports cutting reporting time in half
29%
Organic Traffic Growth In 90 Days
Reported in Moz's TopSpot case study
25%
Organic Traffic Increase
Reported in Moz's Wristband Resources case study
2
X Share Of Voice In 4 Months
R/GA case study for a client engagement
45.5
Trillion Links Indexed
Link data size cited by TechRadar
1.25
Billion Keywords
Keyword database size cited by TechRadar
91%
Positive Reviews
Share of positive Moz Pro reviews on Capterra
Moz Real reviews
Our Rating:
4.4
- Verified Users
- Verified Users
SEO Checklist
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Moz’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- Very large free and paid learning library, including Moz Academy courses and certifications
- Customer service rated 4.5 out of 5 by Capterra reviewers, with responsive support praised on G2
- Intuitive interface that works for beginners as well as experienced SEOs
- Widely used Domain Authority and Page Authority metrics
- Transparent published pricing with about 20% off annual plans
- Low-cost API starting around $5 per month
- Useful automated site audits and scheduled client reports
Limitations
- Trustpilot rating of 2.4 with repeated complaints about post-trial charges and denied refunds
- Support is ticket and chat based during business hours only, with no phone line
- Smaller keyword database than Semrush and Ahrefs, per G2 and Style Factory reviewers
- Tracked keyword and report limits push users into higher tiers
- Extra seats cost about $49 per user per month
- Slower data refreshes and crawls than some competitors, per reviewers
Our Verdict
Moz is a sound choice for US businesses and agencies that want a capable, reasonably priced SEO suite backed by the most extensive learning and self-service support resources in its category. Its help hub, Moz Academy certifications, free guides and responsive in-app support, reflected in a 4.5 out of 5 customer service score on Capterra, make it especially well suited to teams building SEO skills in-house. The Best in Support placement comes with a clear caveat: Moz's 2.4 Trustpilot score reflects repeated complaints about being charged after trials and refused refunds, and live support is limited to business-hours ticket and chat with no phone option. Buyers who need the deepest keyword and backlink data should also compare Semrush and Ahrefs, and anyone starting a trial should set a cancellation reminder and confirm refund terms in writing.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Moz Pro Pricing Page
Current plan limits, seat counts and annual pricing
Moz Help Hub
Searchable help articles, product guides and support ticket access
Moz Academy
On-demand SEO courses and paid certifications
Technical SEO Certification
Five-part, roughly three-hour course with exam and shareable badge
The Beginner's Guide to SEO
Moz's free foundational SEO guide
Whiteboard Friday
Weekly video lessons on SEO topics
Moz API Documentation
Endpoints, pricing and data access for developers
Moz Case Studies
Customer results from agencies and brands such as TELUS and Tinuiti
What to Know
What to Know Before Buying
-
A 7-day free trial is available on Standard and Medium; Starter has no trial -
Campaign setup requires adding sites, keywords and competitors
-
Moz Academy and help guides support self-paced onboarding
-
Moz connects with Google Analytics and Google Search Console for campaign data, and offers a low-cost API, but reviewers note fewer third-party integrations than larger suites.
-
Plans scale from 1 to 25 tracked sites and 50 to 3,000 tracked keywords, with an Enterprise quote beyond that; heavy users may hit keyword report and tracking caps.
-
Extra seats run about $49 per user per month and extra campaigns about $10 per month, while Moz Local and higher API tiers are billed separately.
-
Historical rank data from other tools does not carry over, so teams switching should run tools in parallel long enough to rebuild ranking history.
-
Plans are month to month or annual with auto-renewal, and trials convert to paid automatically, so cancel before the trial ends and confirm refund eligibility in writing.
Alternatives
Compare Alternatives
See how Moz stacks up against competitors
Semrush offers a broader marketing suite and larger keyword database at a higher entry price, while Moz is cheaper and stronger on SEO education.
Detailed feature comparison, pricing analysis, and user reviews
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FAQ’s
Frequently Asked Questions
Common questions about Moz
Moz Pro is published at $49 (Starter), $99 (Standard), $179 (Medium) and $299 (Large) per month, or about $39, $79, $143 and $239 per month billed annually. Enterprise pricing is quote-based.
Moz offers a searchable help hub with ticket and in-app chat support during business hours, plus Moz Academy courses, certifications, free guides, Whiteboard Friday videos and a community forum. There is no phone support.
Yes, a 7-day free trial is available on the Standard and Medium plans with a card on file; the Starter plan has no trial. The trial converts to a paid plan automatically unless cancelled.
Yes. Moz holds a 2.4 rating on Trustpilot, where many reviewers describe being charged after a trial and being refused refunds, so set a reminder and cancel in-app before the trial ends.
Starter and Standard include 1 seat, Medium includes 2 and Large includes 3, with 1, 3, 10 and 25 tracked sites respectively. Extra seats cost about $49 per month each.
Reviewers cite a smaller keyword database than Semrush and Ahrefs, tracked keyword and report caps, slower data refreshes, and limited third-party integrations.
Moz was acquired in Q2 2021 by J2 Global through its iContact subsidiary; J2 Global has since become Ziff Davis. Moz remains based in Seattle.
Common alternatives include Semrush, Ahrefs, SE Ranking, Mangools and Serpstat, with Semrush and Ahrefs offering larger data sets at higher prices.