- Verified by BizGlocal
Affordable, Transparent Email Marketing For Growing US Businesses
- 160+ Employees
- Founded In 2010
- Vilnius, Lithuania
- Serves 1M+ Creators And Businesses
About MailerLite
Industry leader in connected fleet operations
Market Position
Value leader in self-serve email marketing for small and mid-sized businesses, creators and nonprofits.
Innovation Focus
AI writing and landing page tools (HeyLite), smart send-time optimization, and an MCP server that connects MailerLite to AI assistants.
Core Strengths
Ease of use, a usable free plan, low entry pricing and highly rated 24/7 support.
Use Cases
Newsletters, welcome and nurture automations, ecommerce email, landing pages, digital product and paid newsletter sales.
Core Products & Solutions
Drag-And-Drop Email Editor
An AI-assisted drag-and-drop editor with responsive templates for newsletters and promotional campaigns. Rich text and custom HTML editors are also available for teams that want more control.
Marketing Automation
Visual workflows for welcome series, abandoned cart, date-based and behavior-triggered emails. Comfort includes 50 active automations, while Power removes the cap.
Segmentation And A/B Testing
Groups, segments and custom fields support targeted sends, and split testing covers subject lines and content. Send by time zone and smart send-time optimization help time delivery.
Landing Pages, Websites And Forms
Built-in builders for landing pages, simple websites, blogs, pop-ups and embedded signup forms feed contacts straight into email lists.
Ecommerce And Revenue Tools
Integrations with Shopify and WooCommerce, plus native digital product sales, paid newsletter subscriptions and appointment booking.
Reporting, Integrations And API
Campaign reports with click maps, a REST API, and integrations with Zapier, WordPress, Canva, Stripe and AI assistants through the MailerLite MCP server.
Pricing Overview
Free
Solo founders and very small lists testing email marketing
$0/mo
$0 per month (up to 250 subscribers)
- Up to 250 subscribers
- 2,500 emails per month
- 2 user seats
- 3 automations
- 1 website and 1 landing page
- Community support
Comfort
Small businesses running regular newsletters and core automations
From
$12/mo
From $12 per month (500 subscribers), about $19 at 1,000, $49 at 5,000 and $89 at 10,000 subscribers, billed monthly
- Unlimited templates and AI writing assistant
- 50 active automations
- 10 landing pages and websites combined, 10 forms
- 3 user seats
- Monthly sends capped at 10x the subscriber tier
- 24/7 email support
Power
Growing teams that need unlimited sends, seats and automations
From
$25/mo
From $25 per month (500 subscribers), about $39 at 1,000, $69 at 5,000 and $129 at 10,000 subscribers, billed monthly
- Unlimited monthly emails
- Unlimited user seats
- Unlimited automations and forms
- Unlimited landing pages, websites, digital products and bookings
- 24/7 live chat and email support
- Exclusive partner discounts
Who Is MailerLite Best For?
Small Businesses
1-25 EmployeesThe strongest fit: the free plan and $12 Comfort tier let small teams run newsletters and basic automations with little setup and a predictable bill.
Mid-Market Companies
26-100 EmployeesPower suits marketing teams that need unlimited seats, sends and automations at a lower price than most mid-market tools, provided they do not need CRM features or complex multi-branch journeys.
Enterprise Companies
100+ EmployeesEnterprise pricing covers lists above 200,000 subscribers with a success manager and deliverability support, but larger organizations with deep CRM, lead scoring or governance needs will usually outgrow it.
Nonprofits
Any SizeVerified nonprofits receive 30% off paid plans, which, combined with the free tier and simple tooling, makes MailerLite a cost-efficient option for donor and member newsletters.
Measurable Impact & Benefits
1M+
Users
Creators and businesses MailerLite says use its platform
97%
Support Satisfaction
MailerLite's reported customer support satisfaction rate
5 Min
Average Chat Response
Average live chat response time MailerLite reports for 24/7 support
45%
More Email Opens
Result reported by customer Biovie in a MailerLite case study
20%
Higher Open Rates
Open rate lift reported by customer Privyr
47%
vs. 37% Open Rate
The Remote Company's A/B tested campaigns against its baseline
51%
Open Rate With Time Zone Sending
The Remote Company's result using send by time zone
24%
To 45.56% Welcome Opens
The Remote Company nearly doubled welcome sequence open rates
MailerLite Real reviews
Our Rating:
4.7/5
- Verified Users
- Verified Users
Email Marketing Checklist
What To Compare Before You Buy
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MailerLite’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- Fully published pricing by subscriber count, with paid plans from $12 per month
- Free plan for up to 250 subscribers and a 14-day premium trial with no card required
- Power tier includes unlimited sends, seats and automations at a low price point
- Clean, beginner-friendly editor and interface praised across review sites
- Highly rated support, including 24/7 live chat on Power
- Landing pages, websites, forms and digital product sales included without add-ons
- 30% nonprofit discount and 10% off for annual billing
Limitations
- New accounts go through an approval review that can delay a first campaign by days
- Reviewers report sudden account suspensions or terminations with limited recourse
- Automation triggers and logic are less advanced than ActiveCampaign or HubSpot
- No built-in CRM or lead scoring
- Comfort caps monthly sends and limits automations, seats and pages
- The 2026 plan change cut the free tier to 2,500 emails and moved all paid users to new limits without grandfathering
Our Verdict
MailerLite earns its Best in Pricing placement for email marketing because it publishes every price, starts paid plans at $12 per month, and gives the $25 Power tier unlimited sends, seats and automations that many competitors reserve for far more expensive plans. For US small businesses, creators and nonprofits, that combination of low cost, a working free plan and strong review scores for ease of use and support makes it one of the easiest tools to justify. Buyers should weigh two caveats. First, MailerLite's strict approval and compliance process leads to a steady stream of complaints about suspended accounts, so businesses in higher-risk categories or sending cold B2B email should confirm eligibility first. Second, teams needing CRM, lead scoring or complex branching journeys will find more depth in ActiveCampaign, HubSpot or Klaviyo, at a higher price.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Pricing Page
Current plan limits and price calculator by subscriber count
Paid Plans Update FAQ
Details on the 2026 move from Growing Business and Advanced to Comfort and Power
Customer Case Studies
Published stories from The Remote Company, Privyr, Biovie and others
Help Center
Guides for account setup, approval, domain authentication and automations
Developer API Documentation
REST API reference for syncing subscribers and triggering campaigns
Integrations Directory
Connectors for Shopify, WooCommerce, WordPress, Zapier, Canva and more
Nonprofit Discount Program
Eligibility and application for 30% off paid plans
Email Marketing Blog And Guides
Benchmarks and how-to articles, including a study of 20,000 campaigns on open rates
What to Know
What to Know Before Buying
-
New accounts are reviewed before sending is enabled, which can take several days -
Domain authentication (SPF and DKIM) should be completed before the first campaign
-
No formal onboarding or migration service below Enterprise
-
CRM sync generally requires Zapier or custom API work.
-
Lists above 200,000 move to custom Enterprise pricing.
-
Unsubscribed and bounced contacts are not billed.
-
Contacts import via CSV or integrations, but templates and automations must be rebuilt and MailerLite does not provide hands-on migration help for most plans.
-
The 2026 plan change applied to all paid accounts at renewal with no grandfathering.
Alternatives
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FAQ’s
Frequently Asked Questions
Common questions about MailerLite
MailerLite is free for up to 250 subscribers and 2,500 emails per month. Comfort starts at $12 per month and Power at $25 per month for 500 subscribers, rising with list size, with 10% off for annual billing and custom Enterprise pricing above 200,000 subscribers.
Comfort includes 50 automations, 3 seats, 10 pages and a send cap of 10x your subscriber tier with 24/7 email support. Power removes those caps and adds 24/7 live chat support.
They were renamed Comfort and Power in 2026. Accounts switch at their next renewal or plan change after June 16, 2026, with new limits and no grandfathering.
Yes. New accounts are reviewed before sending, and MailerLite restricts some business types, such as MLM and certain affiliate or financial trading offers, so confirm eligibility before migrating.
No. Billing is based on active subscribers, so unsubscribed and bounced contacts do not count toward your tier.
Yes. A 14-day trial unlocks premium features without a credit card, and MailerLite has run first-month promotions such as 50% off with a promo code.
Yes. Verified nonprofits receive 30% off paid plans.
Common alternatives include Mailchimp for brand familiarity and integrations, Brevo for volume-based pricing with SMS and CRM, Kit for creators, ActiveCampaign for advanced automation, and Constant Contact for event and small-business marketing.