- Verified by BizGlocal
A Published $25,000 Per Year Foundation Plan, Full Platform Access, And A Customer Success Manager Included
- About 20 Employees (Y Combinator Listing)
- 2016
- HQ Auckland, New Zealand (Y Combinator Listing)
- 5+
About Thematic
Industry leader in connected fleet operations
Market Position
Customer feedback analysis vendor whose site names Vodafone, DoorDash, Atom Bank, Mitre 10 and Serato, and whose Y Combinator profile also lists Woolworths, BNY and Mitsubishi as customers. G2 named it a High Performer in three feedback categories in 2022.
Innovation Focus
Agents for theming and scoring feedback, Revenue at Risk to rank themes by financial impact, Workflows to route insight to teams, and an MCP server that lets Copilot, Claude and ChatGPT query the analysis.
Core Strengths
Theme discovery from customer language, a Theme Editor for human validation, predicted NPS, churn and effort scores, SOC 2 Type II reporting audited by A-LIGN, SAML 2.0 single sign on and PII redaction at ingestion.
Use Cases
Analyzing open-ended survey comments, finding what drives NPS and CSAT, reducing contact center volume, quantifying the revenue tied to complaints and giving CX teams a single traceable source of feedback.
Core Products & Solutions
Theming Agent
Builds themes from customers’ own language across surveys, tickets, reviews and calls, so teams are not limited to a fixed keyword list. Thematic’s Theme Editor lets analysts validate and refine the result.
Scoring Agent
Predicts NPS, churn propensity and effort scores from feedback, so teams can score customers who never answered a survey.
Revenue At Risk
Ranks themes by the revenue behind them, which helps CX teams argue for fixes in dollar terms. The homepage dashboard figures shown for it are illustrative, not customer results.
Workflows
Routes insight to the teams and tools that act on it, so findings do not stay in a report.
AI Tools (MCP) And API
An MCP server gives Copilot, Claude and ChatGPT access to Thematic’s analysis, and the Thematic API lets teams push data in and pull results out.
Reporting Service And Security
A managed reporting service and a partnership program sit alongside the platform, while the security pages describe encryption at rest and in transit, hosting in the US, EU or Australia on AWS, and PII redaction during ingestion.
Pricing Overview
Foundation
Teams with a defined feedback program that want a managed platform from the start
$25,000per year
- Up to 25,000 comments and 3 datasets
- Thematic and sentiment analysis, advanced analysis tools, dashboards and reports
- Workflows, Summarizer and Thematic Answers
- API and one-click integrations, with CSV uploads at no extra cost
- Assigned Customer Success Manager
- 24/7 professional support
Paid Pilot
Teams that want to test Thematic on their own data before a full contract
Custom
Pricing
Not published
- Custom demo on your own data
- Paid pilot described on the pricing page as comprehensive
- Thematic says it works best with at least 2,000 rows of verbatims
- No free plan is offered
- Pilot cost, length and conversion terms are not stated
- Ask whether pilot fees credit toward a contract
Enterprise
Larger programs with high comment volume, multiple datasets and security review needs
Custom
Pricing
Custom
- Custom comment and dataset limits
- Comment volume discounts
- Country specific rates
- Complete security support
- Tailored onboarding and training
- Partnership level support
Who Is Thematic Best For?
Small Businesses
1-25 EmployeesMost small businesses will find $25,000 a year hard to justify unless feedback analysis is central to the business, and Thematic offers no free plan. Capterra reviewers say it works with small data sets, but Thematic recommends at least 2,000 verbatims.
Mid-Market Companies
26-100 EmployeesA mid-market company with a CX or insights owner and a steady stream of survey comments or tickets can fit within Foundation’s 25,000 comments and 3 datasets. A G2 reviewer in the mid-market segment praises its quick insights and support.
Enterprise Companies
100+ EmployeesEnterprise buyers get custom volume pricing, SSO, a SOC 2 Type II report and US, EU or Australia hosting, and Thematic names Vodafone, DoorDash and Atom Bank among its customers.
CX And Insights Teams
Any SizeTeams that need traceable themes tied to NPS, churn or revenue, rather than a generic text summary, fit Thematic’s focus on scoring and Revenue at Risk.
Measurable Impact & Benefits
543%
Three Year ROI
Result from a Forrester Total Economic Impact study commissioned by Thematic, which Forrester says it conducted independently.
$1.8M
In Revenue Improvements
Incremental income the TEI study attributes to faster, higher quality insights at one company.
$1.01M
In Operational Efficiency
Efficiency gains the TEI study reports across business operations.
2
Analyst Hires Avoided
Staffing benefit listed in the same study, which also reports insight delivery dropping from weeks to minutes.
69%
Fewer Mortgage Calls
Reduction Atom Bank reports in calls about mortgage applications that were not accepted.
110%
Customer Growth
Customer base growth listed in the Atom Bank case study alongside a 4.6 out of 5 Trustpilot rating.
7 Days To 5 Hours
Time Saved
Time to insight at DoorDash, as stated on Thematic’s homepage.
20,000
Monthly Verbatims
Volume Mitre 10 analyzes with Thematic according to its customer story.
Thematic Real reviews
Our Rating:
4.8
- Verified Users
- Verified Users
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Thematic’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- Foundation price of $25,000 per year published on its own pricing page
- Full platform access and a Customer Success Manager included in Foundation
- Theme Editor for human review of AI generated themes
- Scoring Agent and Revenue At Risk tie feedback to NPS, churn and revenue
- SOC 2 Type II report audited by A-LIGN, with SAML 2.0 SSO and PII redaction
- Data hosting in the US, EU or Australia
- G2 rating of 4.8 and named enterprise customers
Limitations
- No free plan, and a $25,000 annual minimum
- Foundation caps at 25,000 comments and 3 datasets, with overage terms not published
- Pilot pricing and trial terms are not stated on the pricing page
- Supported languages and specific integrations are not listed on the pages reviewed
- Setup and training take time, according to Capterra reviewers
- HIPAA is not mentioned on its security page, and review counts are small
Our Verdict
Thematic earns its Best in Pricing placement on price transparency, not on being the cheapest option. Its pricing page publishes a $25,000 per year Foundation plan with named limits and inclusions. Dovetail’s pricing page lists a Free plan limited to one channel and one project, and Enterprise with custom pricing and no figure. Enterpret publishes no plans or prices at all and says cost depends on data volume and the number of integrations. Thematic is therefore the only one of the three with a published paid price on its own site. The evidence is weak and should be read that way. A published price is not a low price, and Dovetail’s Free plan costs less to start. A third-party tracker reports Dovetail previously listed a $15 per user per month Professional plan before removing it in early 2026, so Dovetail’s real paid price now needs a quote. Enterpret lists unlimited user seats on all plans, while Thematic’s cap is 25,000 comments. No like for like price exists, so send each vendor the same comment volume and compare quotes.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Pricing Page
Foundation and Enterprise plans, limits and pricing factors.
Platform Overview
Theming, scoring, Revenue at Risk, workflows and the Theme Editor.
Forrester TEI Study
The 543% three year ROI summary and details on the full report.
Atom Bank Case Study
Results on mortgage calls, customer growth and NPS work.
Security And Compliance
SOC 2 Type II, GDPR, data regions, SAML 2.0 SSO, PII redaction and encryption.
SOC 2 Type II Article
Audit scope, A-LIGN as auditor and how to request the report.
Security Policies
Help center article on Thematic’s security policies.
G2 High Performer Article
Thematic’s 2022 post on its G2 High Performer badges.
What to Know
What to Know Before Buying
-
Plan time to refine themes in the Theme Editor -
Thematic works best with at least 2,000 rows of verbatims
-
Thematic offers one-click integrations, CSV uploads and an API, but its pages do not name specific integrations. Third-party reviews list Salesforce, Zendesk, Slack and Qualtrics, so verify your sources with Thematic.
-
Foundation covers 25,000 comments and 3 datasets, so growth moves you to a custom Enterprise proposal with volume discounts and custom limits.
-
Contracts depend on comment volume, dataset count, analysis type and support level. Overage rates, pilot fees and any reporting service costs are not published, so ask for them in writing.
-
Thematic’s themes are built from your own verbatims, so moving from another tool means re-ingesting data and revalidating themes. Its pages do not describe a migration program or export terms.
-
Foundation is priced per year. The pricing page does not state renewal, cancellation or trial terms, and its SOC 2 report is available on request from your Customer Success Manager.
Alternatives
Compare Alternatives
See how Thematic stacks up against competitors
Dovetail calls itself a customer intelligence platform for sales calls, support tickets and user interviews. Its pricing page lists a Free plan with one channel and one project and an Enterprise plan with custom pricing, unlimited projects and channels, SSO and an optional paid HIPAA add-on, while Thematic publishes a $25,000 per year Foundation plan.
Enterpret calls itself a customer context platform for AI-native product teams, with connectors, an adaptive taxonomy and agents. Its pricing page publishes no plans or prices, says cost varies with data volume and integrations, and lists unlimited user seats on all plans, while Thematic publishes its Foundation price and comment cap.
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FAQ’s
Frequently Asked Questions
Common questions about Thematic
Thematic’s pricing page lists a Foundation plan at $25,000 per year for up to 25,000 comments and 3 datasets, and a custom Enterprise proposal. Contracts depend on comment volume, datasets, analysis type and support.
G2 says Thematic has no permanent free plan and lists a trial, but Thematic’s pricing page mentions only custom demos on your data and a paid pilot. Confirm trial terms with sales.
Full platform access, thematic and sentiment analysis, dashboards, workflows, the Summarizer, Thematic Answers, API and one-click integrations, a Customer Success Manager and 24/7 support.
Foundation covers up to 25,000 comments and 3 datasets. Enterprise offers custom limits, and the pricing page does not publish overage rates.
Thematic holds a SOC 2 Type II report audited by A-LIGN, complies with GDPR and CCPA per its site, supports SAML 2.0 SSO and hosts data in the US, EU or Australia. Its security page does not mention HIPAA.
Its site names Vodafone, DoorDash, Atom Bank, Mitre 10 and Serato, and its Y Combinator profile lists Woolworths, BNY and Mitsubishi.
Thematic publishes a $25,000 annual Foundation price, Dovetail publishes a Free plan and custom Enterprise pricing, and Enterpret publishes no prices. Request quotes at the same comment volume.
Common alternatives include Dovetail, Enterpret, Qualtrics, Medallia and Chattermill, which differ in published pricing, data sources and how they analyze feedback.