- Verified by BizGlocal
AI Translation And Localization Platform With Dedicated Success And Professional Services Support
- About 300
- 2009
- New York, NY
- 6+
About Smartling
Industry leader in connected fleet operations
Market Position
Named a Leader in the Forrester Wave for translation providers in Q3 2026 according to Smartling, competing with Lokalise, Phrase, Transifex, Crowdin and DeepL, with a G2 profile of more than 700 reviews.
Innovation Focus
An AI Hub with 20+ large language models and machine translation engines, Auto Select LLM, LQA Agent for automated quality scoring and Language Adaptation, all announced or released in May 2026.
Core Strengths
A translation management system with translation memory and glossaries, 50+ connectors, a Global Delivery Network for websites, 4,000+ professional linguists, ISO/IEC 42001 and SOC 2 compliance, and a services-led support model.
Use Cases
Website localization, product and app strings, marketing assets, help center articles and enterprise content programs that need AI speed with human review where it matters.
Core Products & Solutions
Translation Management System
An all-in-one platform for orchestrating translation, with translation memory, glossaries, style guides, workflows, real-time analytics dashboards and API access across the main localization file formats.
AI Translation And AI Hub
AI translation across 20+ large language models and machine translation engines, with Auto Select LLM choosing the model, using your translation memory and glossaries as reference. Style Rules for AI and Language Adaptation, for converting between regional variants such as US and UK English, were announced in May 2026.
Professional Translation And Managed Services
Human translation from a network of 4,000+ linguists, AI Human Translation that pairs machine output with human proofreading, and managed services that extend your team to run a localization program.
LQA Agent
Automated quality scoring based on the MQM framework, with error flags by type and severity and a pass or fail result per language. Flagged strings can be routed to human reviewers while clean content publishes.
Connectors And Global Delivery Network
Connectors to 50+ platforms, including Contentful, GitHub, Figma, Salesforce Marketing Cloud, Salesforce Knowledge, Adobe Experience Manager and Zendesk, plus a Global Delivery Network proxy that serves translated websites without code changes.
Smartling Translate And Translator Tools
A portal for immediate, brand-consistent translations of documents and content, plus CAT and transcreation tools for linguists that include visual context for the content being translated.
Pricing Overview
Basic
Small teams that need a translation management system with translation memory and API access
$200per month
$200 per month, billed annually
- 50,000 hosted words included
- Extra words at $40 per 10,000
- Translation management tools and translation memory
- API access and all major localization file formats
- Support terms not described on the pricing page
Pro
Growing teams that want connectors to their content platforms
$800per month
$800 per month, billed annually
- 300,000 hosted words included
- Extra words at $30 per 10,000
- Everything in Basic
- Popular content platform connectors
- Mobile in-app review and delivery connector
- Support terms not described on the pricing page
Enterprise
Larger organizations with complex content systems and compliance needs
Custom
Pricing
Custom pricing
- Everything in Pro
- Global Delivery Network connector and enterprise platform integrations
- Vendor management, job automation and custom workflows
- Advanced reporting
- Implementation support and dedicated account management
Who Is Smartling Best For?
Small Businesses
1-25 EmployeesWorkable for teams with one website or product, since Basic starts at $200 per month with translation memory and API access. There is no free trial, contracts are annual, and support for Basic is not described publicly.
Mid-Market Companies
26-100 EmployeesA strong fit for marketing and product teams that need connectors to a CMS, GitHub or a help center. Pro adds popular content platform connectors, and professional services can cover onboarding for a fee that is not published.
Enterprise Companies
100+ EmployeesSmartling’s strongest segment for support, with dedicated account management, implementation support, Solution Architects for connector maintenance, managed services and a long compliance list.
Website, Product And Help Center Teams
Any SizeTeams with steady, multi-system content gain the most, as Netskope, Trustpilot and IHG illustrate, through connectors, glossaries and mixed AI and human review.
Measurable Impact & Benefits
95%
Faster Turnaround
Netskope’s case study says website translation that once took multiple quarters now takes weeks, with about 95% faster turnaround.
40%
Translation Memory Leverage
Trustpilot reports 40% translation memory leverage after consolidating onto Smartling.
Nearly 100%
Fewer Manual Uploads
Trustpilot’s story credits connectors for removing almost all manual file uploads.
600 Million
Words In 20 Languages
IHG’s case study says Smartling has translated 600 million words across 20 languages for its hotel content.
4 Hours
Support Ticket Turnaround
IHG’s case study cites a fastest reported support ticket turnaround of four hours, with Smartling’s Managed Services team handling hotel feedback tickets.
90%
Agreement With Human Reviewers
Smartling says LQA Agent matched human reviewers 90% of the time in internal testing, a vendor figure.
9.0/10
G2 Quality Of Support
G2 shows Smartling at 9.0 for Quality of Support, behind Lokalise at 9.6 on the same comparison page.
24/7
Technical Support
Smartling’s homepage lists 24/7 technical support and dedicated Customer Success Managers, with no published tier table or SLA.
Smartling Real reviews
Our Rating:
4.0
- Verified Users
- Verified Users
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Smartling’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- Dedicated Customer Success Managers, 24/7 technical support and professional services for onboarding, integrations and migration, as stated by Smartling
- Dedicated Solution Architects for proxy and connector maintenance, plus managed services
- Help Center with a ticket form, status page, AI agent, role-based video tutorials and seven self-learning modules
- G2 Quality of Support of 9.0 out of 10, Gartner Service & Support of 4.3 and favorable support comments on G2 and TrustRadius
- IHG’s case study reports a fastest support ticket turnaround of four hours
- Published Basic and Pro prices from $200 per month
- ISO/IEC 42001, ISO 27001, SOC 2, HIPAA, GDPR, PCI Level 1 and HITRUST e1 listed on its security page
Limitations
- No published response-time SLA or support tier table, and the pricing page describes support terms only for Enterprise
- G2 shows Lokalise ahead at 9.6 for support, and Capterra (3.4) and Trustpilot (2.2) scores are low, though on small samples
- Third-party data put median contracts near $60,450 a year, with translation costs and services not itemized publicly
- No free trial, and software contracts are billed annually
- G2 reviewers report an average implementation of about 3 months, from only 7 responses
- Several AI features were in preview in May 2026, and the security page does not state whether customer content is used for model training
Our Verdict
Smartling earns its Best in Support placement on the strength of its service model rather than a leading score. It lists 24/7 technical support, dedicated Customer Success Managers, professional services for onboarding, migration and integrations, dedicated Solution Architects for connector maintenance and managed services, backed by a G2 support score of 9.0 out of 10, a Gartner Service & Support score of 4.3 and an IHG case study that cites a four-hour fastest ticket turnaround. The placement has contradicting evidence. No SLA or response times are published, G2 shows Lokalise at 9.6 for support, Capterra is 3.4 on 18 reviews, Trustpilot is 2.2 on 8, and the support terms for Basic and Pro are not described. Vitruvian Partners took a majority stake in September 2026, so confirm service staffing is unchanged. Buyers should write support hours, response times and onboarding scope into the contract.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Pricing Page
Basic and Pro platform plans, Enterprise features and the On Demand quote portal
Help Center
Documentation, release notes, community sections and the support ticket form
How To Contact Support
Ticket steps, status page, AI agent and what to include in a request
Self-Paced Training
Role-based video tutorials and self-learning modules on strings, segments, projects and jobs
Professional Services
Onboarding, implementation, migration, integration services and connector maintenance
Security And Compliance
PCI, SOC 2, HIPAA, GDPR, HITRUST e1 and ISO certifications
IHG Case Study
How IHG translated 600 million words with a proxy, custom engines and managed services
Netskope Case Study
How Netskope cut website translation turnaround by about 95%
What to Know
What to Know Before Buying
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Connector-based setup for CMS, code and help center content -
Web proxy setup through the Global Delivery Network for websites
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Professional services for onboarding, integration and training, with fees not published
-
Smartling lists 50+ connectors, including Contentful, GitHub, Figma, Salesforce, Adobe Experience Manager and Zendesk. Pro adds popular content platform connectors, and enterprise integrations sit on Enterprise.
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Hosted words are capped at 50,000 on Basic and 300,000 on Pro, with extra words at $40 and $30 per 10,000. Enterprise is custom, so model content growth and language count.
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Translation costs are not itemized on the pricing page (On Demand projects are priced by word count and language), and professional services, managed services and linguistic asset management plans carry separate fees. There is no free trial.
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Smartling offers migration services for moving from another provider or changing CMS. Gather your glossaries, style guides and translation memory first, and ask for a migration plan and effort estimate.
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Software contracts are billed annually, and Vendr data show buyers saving about 14% on average. Confirm support level, response times, renewal terms and data handling in writing.
Alternatives
Compare Alternatives
See how Smartling stacks up against competitors
Lokalise lists Explorer at $149 per month, Growth at $379 and Advanced at $1,049, with a free 14-day trial, and G2 shows it at 9.6 for support against Smartling’s 9.0. Its pricing page lists 24/7 support, priority support and a dedicated CSM without saying which plan includes each, while Smartling pairs its platform with a human linguist network and professional services.
DeepL offers a free plan, Team at €24.99 per user per month and Business at €49.99, billed annually, with a dedicated account team and premium support listed only on Enterprise. DeepL centers on translation tools and an API with limits by user and characters, while Smartling is a managed localization platform with connectors and linguists.
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FAQ’s
Frequently Asked Questions
Common questions about Smartling
Smartling lists Basic at $200 per month and Pro at $800 per month, billed annually, with Enterprise on custom pricing. Third-party data from Vendr show a median near $60,450 per year, with observed deals from $8,925 to $214,620, and there is no free trial.
Smartling says it provides 24/7 technical support, dedicated Customer Success Managers, professional services, managed services and a Help Center with a ticket form and self-paced training. No SLA is published.
Yes. Smartling is based in New York and was founded in 2009. Vitruvian Partners, an international investment firm, announced a majority investment in September 2026.
Its security page lists PCI Level 1, SOC 2, HIPAA, GDPR, HITRUST e1 and ISO certifications including ISO/IEC 42001 and ISO 27001. Request the underlying reports and confirm HIPAA terms before sharing regulated data.
Smartling’s security page does not say whether customer content is used to train AI models. Ask for the answer and the relevant data terms in writing before you sign.
Smartling lists 50+ connectors, including Contentful, GitHub, Figma, Salesforce Marketing Cloud, Salesforce Knowledge, Adobe Experience Manager and Zendesk. It also offers an API and a web proxy for websites.
G2 reviewers report an average of about 3 months from 7 responses, while Smartling advertises onboarding in days. Timelines depend on how many systems you connect and whether you use professional services.
Common alternatives include Lokalise, DeepL, Phrase, Transifex and Crowdin. Compare support terms, connector coverage and how each prices words, languages and services.