- Verified by BizGlocal
Published Plans And Low Per-Hour Costs For AI Voiceover At Any Business Size
- 100+
- 2020
- San Francisco, CA
- 6+
About Murf
Industry leader in connected fleet operations
Market Position
AI voice platform that reports 10M+ users and 300+ Forbes 2000 customers, including Cisco, Pfizer and Nestle, per its website and 2026 press coverage.
Innovation Focus
Falcon 2, a low-latency text-to-speech model released publicly on August 20, 2026 at $0.01 per minute, plus Studio tools for dubbing, voice changing and pronunciation control.
Core Strengths
Transparent plan pricing, a large voice library, an easy browser editor, and SOC 2 Type II, ISO 27001 and GDPR security documentation.
Use Cases
Training and e-learning narration, explainer and marketing videos, presentations, internal communications, multilingual dubbing and AI voice agents.
Core Products & Solutions
Murf Studio
A browser-based editor where users paste or upload a script, pick a voice and adjust pitch, speed, pauses and emphasis by word or sentence, with a pronunciation editor that applies custom pronunciations across a project.
Voice Library And Languages
More than 200 voices across 35+ languages and accents, per Murf, with styles such as conversational and promotional, plus MultiNative voices on the Creator plan.
AI Dubbing And Translation
Translates videos and audio into 20+ languages with natural voices. A 2026 third-party test found lip-sync good enough for corporate training but not for broadcast.
Voice Changer And Transcription
Voice Changer converts a recording into a polished voiceover using Murf’s AI voices, and audio-to-text transcription is listed on the Business plan.
Falcon API And Voice Agents
Falcon 2 is priced at $0.01 per minute, with vendor-reported sub-130 millisecond time to first audio and up to 10,000 concurrent calls. A pay-as-you-go character API costs $0.03 per 1,000 characters.
Integrations And Enterprise Controls
Works with Canva, Google Slides, PowerPoint and Adobe Captivate, while Enterprise adds shared folders, collaboration, SSO and custom pronunciation libraries shared across an organization.
Pricing Overview
Creator
Freelancers, small businesses and solo creators producing regular voiceovers
$29per month
$29 per month billed monthly, or $19 per month billed annually ($228 per year)
- 2 hours of voice generation per month, or 24 hours per year on annual billing
- About $9.50 per generated hour annually and $14.50 monthly
- 100 projects and 1 editor seat
- Unlimited downloads and commercial rights on voiceovers
- 200+ voices, MultiNative voices and Canva integration
- Free trial first: 10 minutes, no downloads, no payment details
Business
Small and mid-sized teams and agencies producing voiceover at higher volume
$99per month
$99 per month billed monthly, or $66 per month billed annually ($792 per year)
- 8 hours of voice generation per month, or 96 hours per year on annual billing
- About $8.25 per generated hour annually and $12.38 monthly
- 500 projects, 1 editor seat and a business license
- Emphasis, Variability and Say It My Way voice controls
- PowerPoint integration and audio-to-text transcription
- Priority support, plus email support and 24/7 live chat
Enterprise
Large organizations needing unlimited usage, governance and custom voices
Custom
Pricing
Custom quote
- Unlimited voice generation, custom projects and editor seats
- Voice cloning, which Murf says is available only on Enterprise
- SSO, sharing and collaboration, and no training on customer data
- MSA, IT security assessment and custom invoicing
- Broadcasting rights, available only on Enterprise
- Dedicated customer success manager and API volume pricing
Who Is Murf Best For?
Small Businesses
1-25 EmployeesCreator at $19 per month billed annually and a free trial keep entry costs low, and G2 data shows small businesses are about 79% of reviewers, though one seat and 24 hours per year can run short.
Mid-Market Companies
26-100 EmployeesBusiness gives 96 hours per year at about $8.25 per hour plus priority support, suiting training and localization teams, although collaboration controls sit on Enterprise.
Enterprise Companies
100+ EmployeesEnterprise adds unlimited generation, SSO, no training on customer data, MSA and security review, voice cloning and broadcast rights, alongside SOC 2 Type II, ISO 27001 and GDPR documentation.
Developers And Voice Agent Builders
Any SizeFalcon 2 at $0.01 per minute and a pay-as-you-go character API at $0.03 per 1,000 characters give builders usage-based pricing, with a free trial of 100,000 characters.
Measurable Impact & Benefits
10M+
Users
User count claimed on Murf’s website, though its About page cites 6M+ in one place.
300+
Forbes 2000 Companies
Customer count stated on Murf’s homepage and enterprise page.
200+
Voices In 35+ Languages
Voice and language library figures stated on Murf’s website.
$0.01
Per Minute For Falcon 2
Published API price, against about $0.05 per minute for ElevenLabs Turbo and Flash per press coverage.
95%
Faster Translation
Vertiv cut training translation turnaround from 4-6 weeks to 3-5 hours, per Murf’s case study.
80%
Lower Content Cost
AgriSphere reported an annual production cost reduction of over 80% on safety training videos.
45%
Faster Voiceovers
Omnicom Production cut voiceover production time and delivered content in 25 languages.
30%
Faster Voiceovers
Nestle reported a 30% reduction in voiceover production time on training and internal videos.
Murf Real reviews
Our Rating:
4.4
- Verified Users
- Verified Users
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Murf’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- Published Creator and Business prices from $19 per month billed annually, plus a free 10-minute trial
- Roughly $8.25 to $9.50 per generated hour on annual plans, below third-party estimates for ElevenLabs and WellSaid Labs
- Falcon 2 API at $0.01 per minute, versus about $0.05 for ElevenLabs Turbo and Flash per press coverage
- Easy browser editor with word-level pitch, speed and emphasis controls and a pronunciation editor
- Commercial rights on all paid plans and 200+ voices across 35+ languages
- SOC 2 Type II, ISO 27001, ISO 42001 and GDPR documentation, with US-hosted customer data
- 24/7 live chat on every plan, with a vendor-reported average response under 3 minutes
Limitations
- Annual hour caps of 24 or 96 hours can expire unused, and regenerating lines uses hours
- Voice cloning is Enterprise-only, unlike ElevenLabs, where instant cloning starts on low-cost plans
- Entry price of $19 to $29 per month is above ElevenLabs Starter, listed at $6 per month
- Trustpilot reviewers report cancellation, auto-renewal and refund frustrations
- Non-English voices are described as less expressive, and technical terms need manual fixes
- Each paid plan includes one editor seat, with collaboration and SSO reserved for Enterprise
Our Verdict
Murf earns its Best in Pricing placement because it publishes every self-serve plan price and hour allowance, offers a free trial and a very low-cost developer API, and delivers the lowest cost per generated hour among the vendors we compared. At $8.25 to $9.50 per hour on annual billing, it undercuts third-party estimates of roughly $10 to $12 per hour for ElevenLabs at monthly rates and about $11 per hour for WellSaid Labs Pro, and Falcon 2 at $0.01 per minute is a fraction of ElevenLabs Turbo and Flash rates. The case is not unqualified. ElevenLabs has a lower entry price and cheaper instant voice cloning, and its annual billing, reportedly about 17% off, narrows the per-hour gap. Murf’s hours are capped per year and can expire, and monthly billing raises its hourly cost by about 50%. Trustpilot reviewers describe cancellation problems, so confirm renewal and refund terms in writing and test pronunciation first.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Pricing Page
Current plan prices, hours and the Enterprise contact path.
Voice Generation Time Guide
How voice generation time, validity and carry forward work.
Commercial Rights Help Article
What commercial, business and broadcasting rights cover.
Voice Cloning Help Article
How Enterprise voice cloning requests work.
Security And Trust Page
Certifications, hosting, encryption and data deletion practices.
API Documentation Overview
Getting started with the API, voice changer, dubbing and translation.
API Plans And Limits
Free trial, pay-as-you-go and custom API limits.
Vertiv Case Study
How a global company cut training translation time by 95%.
What to Know
What to Know Before Buying
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A third-party test produced a first voiceover within about 8 minutes of signup -
Pronunciation libraries help with product names, acronyms and technical terms
-
Falcon and character API use requires developer time and API keys
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Studio connects to Canva, Google Slides, PowerPoint and Adobe Captivate. A third-party review notes no native CapCut or Premiere Pro integration.
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Creator and Business include one editor seat each, while shared folders, collaboration and unlimited generation sit on Enterprise. The Falcon API lists up to 10,000 concurrent calls, and pay-as-you-go API keys allow 15.
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Beyond plan fees, expect API usage billed separately, Enterprise contracts for voice cloning and broadcast rights, and hours that can expire before use. A third-party review reports no refunds after 24 hours or 10 minutes of use, so confirm current terms.
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Existing scripts and pronunciation lists must be rebuilt in Studio. Murf says deleted data is removed within up to 90 days, and audio can be retrieved for up to 90 days after termination.
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Plans renew automatically, and one pricing guide reports that mid-term downgrades are not allowed. Murf’s help center covers cancellation and auto-renewal, while Enterprise terms, an MSA and invoicing are negotiated individually.
Alternatives
Compare Alternatives
See how Murf stacks up against competitors
ElevenLabs lists credit-based plans starting at $6 per month, with Creator at $22 for roughly 121 minutes and instant voice cloning on low tiers, while Murf costs more to enter but is cheaper per hour on annual billing and prices Falcon at $0.01 per minute.
WellSaid lists Pro at $33 per month billed annually for 2,160 download minutes, about $11 per hour, against Murf Business at $66 for 96 hours, about $8.25 per hour. G2 comparison data favors WellSaid on voice variety and real-time streaming.
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FAQ’s
Frequently Asked Questions
Common questions about Murf
Creator costs $29 per month, or $19 per month billed annually, for 24 hours of generation per year. Business costs $99 monthly or $66 per month annually for 96 hours per year, and Enterprise is custom. A free trial gives 10 minutes without downloads.
Studio plans do not include the API, which costs $0.03 per 1,000 characters pay-as-you-go or $0.01 per minute for Falcon. Voice cloning and broadcasting rights require Enterprise, and unused generation hours can expire.
Per generated hour on annual billing, yes: about $8.25 to $9.50 versus roughly $10 to $12 for ElevenLabs at monthly rates and $11 for WellSaid Pro, per third-party estimates. ElevenLabs has a lower entry price, at $6 per month.
Generally, since Creator starts at $19 per month and Studio needs no technical skills, and G2 data shows small businesses are most of its reviewers. Heavy publishers may exceed 24 hours per year or want more than one editor seat.
Murf’s trust page lists SOC 2 Type II, ISO 27001, ISO 42001, GDPR and CCPA compliance, AWS hosting in the US, AES-256 encryption and penetration tests every six months. HIPAA is cited on its website but not detailed on that page.
Yes. Murf says all paid plans include commercial rights for Studio voiceovers, and Business adds a business license. Broadcasting rights for TV or radio are available only on Enterprise, and the free trial does not allow downloads.
Murf Studio integrates with Canva, Google Slides, PowerPoint and Adobe Captivate, and developers can use the Falcon and character APIs, with SSO and collaboration on Enterprise.
Common alternatives include ElevenLabs, WellSaid Labs, Speechify, Amazon Polly and Resemble AI, which differ in per-hour pricing, voice cloning access, voice realism and how technical the setup is.