- Verified by BizGlocal
Real-Time AI Fraud Prevention With A Dedicated Customer Success Team, Though Response Times Are Not Published
- About 200 Employees (third-party estimate)
- 2011
- San Francisco, CA
- 700+
About Sift
Industry leader in connected fleet operations
Market Position
A long-running independent vendor in digital fraud prevention. Its homepage claims more than 1 trillion events a year across its network and 700+ brands protected, both vendor-reported. It competes with Feedzai, Riskified, Forter and Kount.
Innovation Focus
An Attack Detection Agent in its Fraud Attack Defense Suite, which Sift says cuts response time from days to minutes, plus Network Intelligence, Automation and Workflows, and Rules.
Core Strengths
A human-assisted service model with a Customer Success Manager, Expert Services and managed services, SOC 2 Type II and ISO 27001 certification, a developer hub with REST APIs and mobile SDKs, and a Trust Academy with a fraud certification.
Use Cases
Payment fraud screening, account takeover defense, fake account and promo abuse control, chargeback dispute handling, and risk scoring inside a company’s own models.
Core Products & Solutions
Payment Protection
Real-time fraud decisions on transactions, using machine learning and Sift’s global data network. It is built to cut chargebacks while keeping legitimate orders moving.
Account Defense
Stops account takeover by scoring logins and account activity. Sift lists it alongside payment fraud and account abuse as a core use case.
Sift Score API
Brings Sift’s risk intelligence into a customer’s own risk models and decision systems through the API.
Dispute Management
An AI-powered platform for chargebacks, with a unified console, an evidence builder, templates, ML recommendations, workflow automation and reporting. It is sold on AWS Marketplace.
Workflows, Rules And Network Intelligence
Automation and workflow tools let teams turn scores into accept, review or block decisions, with rules and notifications on top.
Expert Services And Managed Services
Fraud specialists who run daily operations, tune models and workflows, and lead expansion, in Standard, Premier and Premium tiers per Sift.
Pricing Overview
Sift Platform
Online businesses that need Payment Protection, Account Defense or both
Custom
Pricing
Custom quote, not published
- Sales-led pricing with a demo request
- Modules include Payment Protection, Account Defense and the Score API
- Standard Support Package listed with a dedicated Customer Success Manager
- Integration Consultant and Solutions Engineer assigned
- Access to Sift’s Customer Community and Trust and Safety Architects
Dispute Management
Teams that want to automate chargeback responses
$10,000
$10,000 per 12 months on AWS Marketplace, listed under one unit dimension
- 12 month contract with unit-based commitment
- The listing does not define what one unit equals
- Private offers available through Sift’s marketplace contact
- Additional AWS infrastructure costs may apply
- Fees are non-refundable unless Sift’s terms say otherwise
Managed Services
Companies that want Sift’s experts to run fraud operations
Custom
Pricing
Custom quote by tier (Standard, Premier, Premium)
- Daily operations, performance tuning and expansion led by Sift’s team
- Workflow creation and auditing, and model labeling, tuning and feedback
- Strategic business reviews and account optimization
- Annual integration review
- Tier-to-feature mapping to be confirmed with sales or your CSM
Who Is Sift Best For?
Small Businesses
1-25 EmployeesSift is sales-led with no published entry price, so it can be heavy for a very small shop. A Capterra owner reviewer praised getting support when needed, and the Standard package lists a dedicated CSM.
Mid-Market Companies
26-100 EmployeesA fit for growing marketplaces and e-commerce brands that lack a fraud analyst. Managed services can stand in for an in-house team, per Sift. Confirm event volume pricing before signing.
Enterprise Companies
100+ EmployeesLarge platforms get the network data, Premier and Premium managed tiers, and SOC 2 Type II and ISO 27001. Indeed’s engineering manager gave it 10 out of 10 on TrustRadius for finding duplicate accounts.
Marketplaces And Digital Platforms Fighting Account Abuse
Any SizeBusinesses with fake accounts, promo abuse or account takeover alongside payment fraud benefit from one platform for both. Patreon, Poshmark and Turo appear on Sift’s site.
Measurable Impact & Benefits
9.0/10
G2 Quality Of Support
G2 lists Quality of Support at 9.0 for Sift on a comparison page, alongside 4.6 overall from 615 reviews.
4.1/5
Gartner Service And Support
Gartner Peer Insights shows a Service and Support score of 4.1, though the page’s review count was unclear.
4.2/5
Capterra Customer Service
Capterra shows 4.2 for customer service from 13 reviews, against 4.5 overall from 15 reviews.
8% To 0.07%
Chargeback Rate
A restaurant chain using Sift’s managed services cut its chargeback rate from 8% to 0.07% and exited the Visa remediation program, per Sift’s one pager.
99%
New User Acceptance
Patreon reports a 99% new user acceptance rate, as stated on Sift’s homepage.
6x
ROI
Paula’s Choice reports 6x ROI with Sift, as stated on Sift’s homepage.
96%
Fewer Escalations
Smartproxy reports 96% fewer customer escalations, as stated on Sift’s homepage.
$4.2M
Median Losses Prevented
Sift says the median customer prevents $4.2 million in losses a year, a footnoted vendor figure.
Sift Real reviews
Our Rating:
4.3
- Verified Users
- Verified Users
Compare Alternatives
See how Sift stacks up against competitors
Get Your Free Checklist
Enter your email to download instantly
No spam. Instant access. Unsubscribe anytime.
Download
Spam
Forever
Sift’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- G2 Quality of Support of 9.0 out of 10, with 4.6 overall across 615 reviews
- Standard Support Package lists a dedicated Customer Success Manager, Integration Consultant and Solutions Engineer
- Managed services in Standard, Premier and Premium tiers, with fraud experts running operations, per Sift
- Access to Trust and Safety Architects, a Customer Community and a Trust Academy certification
- SOC 2 Type II report each year and ISO 27001 certification, as stated by Sift
- Payment fraud, account takeover and account abuse covered in one platform, plus Dispute Management
- Public status page, developer hub and support portal for existing customers
Limitations
- No published support SLAs, response times, support hours or channel list on the pages we read
- Platform and managed services prices are quote-only, with no tier-to-feature mapping published
- Gartner shows 3.9 overall and TrustRadius 5.5 out of 10, both on small samples
- A Gartner reviewer found it difficult to get help with initial setup
- G2 reviewers report an average of about 2 months to implement
- Sift’s own site does not state its headquarters, headcount or total funding
Our Verdict
Sift earns its Best in Support placement on the shape of its service rather than on published commitments. Its managed services page lists a dedicated Customer Success Manager, Integration Consultant and Solutions Engineer in the Standard package, plus Trust and Safety Architects, a customer community, and Premier and Premium managed tiers where Sift’s fraud experts tune models and workflows. G2 lists Quality of Support at 9.0 out of 10, Capterra reviewers praise quick answers, and a restaurant chain cut chargebacks from 8% to 0.07% with managed services, per Sift. The evidence has gaps. Sift publishes no SLAs, response times or support hours, Gartner shows 3.9 overall and TrustRadius 5.5 out of 10 on small samples, and one Gartner reviewer found initial setup help difficult. The 9.0 support score came from a G2 comparison page that we could not see on the product page itself. Buyers should get tier contents, response targets and CSM coverage written into the contract, and ask what the managed services tiers cost.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Managed Services One Pager
Services by cadence, the Standard Support Package contents and a chargeback case study
Developer Hub
REST API docs, JavaScript snippets, iOS and Android SDKs and tutorials
Trust And Security Page
SOC 2 Type II and ISO 27001 statements and vulnerability reporting
Contact And Support
The Help Center, support team contact, Sift Console login and status page
Payment Protection
Real-time transaction fraud decisions and how they work
Account Defense
Account takeover protection and login risk scoring
Dispute Management On AWS Marketplace
Chargeback automation features, the $10,000 per 12 months listing and contract terms
Series E Announcement
Sift’s April 2021 $50 million round led by Insight Partners
What to Know
What to Know Before Buying
-
The Standard package lists an Integration Consultant and Solutions Engineer -
Models need event history and labeled outcomes to improve
-
One Gartner reviewer called initial setup help difficult
-
Sift offers REST APIs, JavaScript snippets and iOS and Android SDKs, and its Dispute Management product lists payment system integrations. Confirm your payment processor, platform and order flow.
-
Sift says it processes over 1 trillion events a year across its network. Pricing is quote-based, so model costs against your own event volume and growth before signing.
-
Managed services, Expert Services and Dispute Management sit on top of the platform. The AWS listing notes added AWS costs and that unit growth needs a vendor conversation. Ask what is included in the Standard package.
-
Moving from another vendor means re-sending events, rebuilding rules and workflows, and letting models learn from your data. Plan a period of parallel running to compare decisions.
-
The AWS listing shows a 12 month term with non-refundable fees unless Sift’s terms say otherwise. Confirm support tier, response targets, CSM coverage and renewal terms in writing.
Alternatives
Compare Alternatives
See how Sift stacks up against competitors
Feedzai’s site presents a RiskOps platform with fraud, identity and AML products and a Farol agentic AI assistant, aimed at financial institutions. Its homepage links a support portal but gives no channels, hours, response times or pricing. Sift is focused on online commerce and platforms and describes a Customer Success Manager in its Standard package.
Riskified’s site lists Adaptive Checkout, Chargeback Guarantee, Policy Protect, Dispute Resolve and Account Secure, a help center, and a three-step onboarding with fraud experts. It does not disclose pricing there. Its CEO bio cites an NYSE listing under RSKD. Sift offers no chargeback guarantee on the pages we read but lists managed services.
Get Started
Ready to Get Started?
Get personalized recommendations from top 3 vendors
By submitting, you agree to receive recommendations from verified vendors. No spam, unsubscribe anytime.
Are You a Software Vendor?
List your company and get in front of decision-makers actively searching for solutions.
FAQ’s
Frequently Asked Questions
Common questions about Sift
Sift does not publish platform pricing, so you need a quote. The only public figure we found is $10,000 per 12 months for Dispute Management on AWS Marketplace. Managed services tiers are also quote-based.
Sift’s Standard Support Package lists a dedicated Customer Success Manager, an Integration Consultant, a Solutions Engineer, a customer community and Trust and Safety Architects. Managed services add Premier and Premium tiers. No SLAs are published, and G2 Quality of Support is 9.0 out of 10.
Third-party profiles place Sift in San Francisco, California, and it was founded in 2011. Sift’s own site does not state a headquarters, so confirm it during contracting.
Sift states that it receives an annual SOC 2 Type II report and is certified to ISO 27001. A data protection addendum is available from support. Request the current reports before signing.
Payment fraud, account takeover and account abuse, with a Score API for custom models and Dispute Management for chargebacks.
We did not find one on the pages we read. Sift offers Payment Protection and Dispute Management to reduce chargebacks. Ask directly if liability transfer matters to you.
Sift publishes no timeline. G2 lists an average of about 2 months. The Standard package includes an Integration Consultant and Solutions Engineer.
Common alternatives include Feedzai for banks and payments, Riskified for chargeback guarantees in e-commerce, Forter, Kount, Signifyd and Stripe Radar.