- Verified by BizGlocal
Affordable Asset Tracking on the Same Platform as Your Fleet
- 200+ Employees
- Founded In 2012
- San Jose, CA
- Serves 13+ Industries
About Azuga
Industry leader in connected fleet operations
Market Position
Established fleet telematics provider, acquired by Bridgestone Americas for $391 million
Innovation Focus
Long-life and Bluetooth asset tracking added to a safety-focused fleet platform
Core Strengths
Transparent pricing, no upfront hardware, lifetime warranty, 24/7 phone support
Use Cases
Trailer and container tracking, equipment theft prevention, utilization, dispatch.
Core Products & Solutions
Long Life Asset Tracker
Rugged, weatherproof tracker with up to five years of battery life at one location ping per day, built for trailers, containers, tanks, and other unpowered assets.
Rechargeable Asset Tracker
Weatherproof tracker with a six-month battery that recharges from 12V or 24V power, built for generators, powered signs, and equipment that sits idle.
Bluetooth (BLE) Asset Tags
Compact, IP67-rated, impact-resistant tags with up to five years of battery life for tools, generators, fuel tanks, and roadside signage.
Unified Fleet Dashboard
Assets and vehicles in one cloud application with real-time maps, alerts, and reporting.
Theft & Movement Alerts
Geofencing, in-transit notifications, and alerts when assets move outside designated areas.
Utilization & Maintenance Tracking
Asset utilization reports and preventive maintenance tracking to right-size equipment.
Pricing Overview
BasicFleet + Asset Tracking
Fleets starting with vehicle and asset visibility
$25/vehicle/mo
$25/vehicle/mo; asset trackers added by quote
- GPS tracking with alerts and geofencing
- Driver scores and rewards
- Reports and scheduled maintenance
- Asset tracker add-on for trailers and equipment
- No upfront hardware fees
- 24/7 phone support
SafeFleet + Asset Tracking
Fleets adding safety and efficiency tools
$30/vehicle/mo
$30/vehicle/mo; asset trackers added by quote
- Everything in BasicFleet
- Enhanced vehicle data
- Panic alerts and safety tools
- Fuel card and API integrations
- Asset tracker add-on
- Lifetime hardware warranty
CompleteFleet + Asset Tracking
Fleets wanting high-touch support and full data
$35/vehicle/mo
$35/vehicle/mo; asset trackers added by quote
- Everything in SafeFleet
- High-frequency tracking
- Custom reports and collision reconstruction
- Quarterly fleet reviews
- Dedicated Customer Success Manager
- Asset tracker add-on
Who Is Azuga Best For?
Small Businesses
1-25 AssetsA good fit for service businesses that want to track a few trailers or generators alongside vehicles without paying upfront for hardware. Confirm contract length before signing.
Mid-Market Companies
26-100 AssetsAzuga's sweet spot. Ideal for construction, rental, and field service fleets tracking vehicles, trailers, and equipment in one low-cost dashboard.
Enterprise Fleets
100+ AssetsWorkable for larger fleets that want predictable per-vehicle pricing and a dedicated Customer Success Manager on CompleteFleet. Fleets needing satellite coverage or very high ping rates should compare specialist asset vendors.
Equipment-Heavy Operators
Any SizeWell suited to portable restroom, signage, generator, and container operators that need long battery life on unpowered assets.
Measurable Impact & Benefits
5
Up To -Year Battery Life
Long Life Asset Tracker at one ping per day
6
-Month Rechargeable Battery
Recharges whenever the asset powers on
40
-60 Ft Detection Range
Average range for BLE asset tags
67
IP Rated
Weatherproof, impact-resistant BLE tags
$150
Saved Per Incident
Portable restroom operator's cost of each mis-recovered unit
$0
Upfront Hardware
No hardware fees on Azuga plans
6,000+
Fleet Customers
Across North America
4.5/5
On Trustpilot
From 356 reviews
Azuga Real reviews
Our Rating:
4.5
- Verified Users
- Verified Users
Asset Tracker Checklist
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Azuga’s Pros & Cons
Balanced evaluation to help you make an informed decision
Strengths
- Published per-vehicle pricing starting at $25, rare in this category
- No upfront hardware fees and a lifetime hardware warranty
- Three asset tracker types covering powered, unpowered, and small assets
- Up to five years of battery life on long-life trackers and BLE tags
- Assets and vehicles managed in one dashboard
- 24/7 phone support on every plan
Limitations
- Per-device asset tracker pricing isn't published and requires a quote
- Multi-year contracts are standard, with reported renewal escalators
- Long-life trackers ping about once a day, so they aren't built for live tracking
- BLE tags rely on nearby gateways with a 40-60 foot range
- No installation aid for hardwired setups
- Free trials only for fleets of 30+ vehicles
Our Verdict
Azuga earns its Best in Pricing placement on transparency and upfront cost: published $25 to $35 vehicle plans, no hardware fees, and a lifetime warranty make it one of the most predictable ways to add asset tracking to a fleet. Long-life trackers and BLE tags cover everything from trailers to generators on the same dashboard as vehicles. The fine print matters, though. Asset tracker per-device pricing requires a quote, contracts are multi-year with reported renewal increases, and daily-ping trackers aren't built for real-time asset monitoring. For small and mid-size fleets that want vehicles and assets tracked together at a low, predictable cost, Azuga is one of the best values available. Buyers should confirm per-tracker pricing and renewal terms in writing.
Resources
Resources & Documentation
Detailed materials for deeper evaluation
Asset Tracker Buyer's Guide
How to choose asset tracking hardware
Equipment Tracking Device Guide
Small equipment tracking options
Asset Management Overview
Features, devices, and asset types
Pricing Page
Published plan pricing and add-ons
Help Center
Support articles and product training
Developer API
Integration documentation
Customer Stories
Results by industry
Webinars & Videos
Product walkthroughs
What to Know
What to Know Before Buying
-
Long-life trackers need no power source -
Rechargeable trackers connect to 12V or 24V power
-
No installation aid for hardwired setups
-
API access and fuel card integrations start at SafeFleet.
-
Scales from a few assets to large mixed fleets of vehicles, trailers, and equipment on one platform.
-
Confirm pricing for each asset tracker type.
-
Plan tracker placement for each asset type and confirm historical data export from your current provider.
-
Confirm term length, renewal escalators, billing frequency, and cancellation terms before signing.
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FAQ’s
Frequently Asked Questions
Common questions about Azuga
Vehicle plans are published at $25, $30, and $35 per vehicle per month. Asset trackers are added to any plan by quote, with no upfront hardware fees.
Azuga offers a Long Life Asset Tracker for unpowered assets, a Rechargeable Asset Tracker for powered equipment, and BLE tags for tools and small equipment.
Long-life trackers and BLE tags last up to five years. Rechargeable trackers last six months and recharge whenever the asset powers on.
Long-life trackers are designed around one location ping per day to maximize battery life.
Yes. The asset trackers are weatherproof, and BLE tags are IP67-rated and impact resistant.
Contracts are typically multi-year, and some reviews report renewal escalators. Confirm term and renewal terms before signing.
Yes. Assets appear in the same Azuga Fleet dashboard as vehicles, with shared alerts and reports.
Commonly compared alternatives include GPS Insight, Samsara, Motive, Verizon Connect, and Geotab.